The limits on organic post reach on Twitter should be enough for mass abandon


This image represents a very serious issue regarding social media platforms that are commercially exploited, rely on algorithmic manipulation and have a business model of selling advertising space.

As part of their operation, these platforms restrict the organic reach of posts. I had already detected this in an article written a few years ago (available in Portuguese).

The image shows a post from a user who has over 6,000 followers and post display data that records that only a fraction of these followers saw the message.
Prior to the X-transformation, this post view data was not public. I understand that the display of this data broadly highlights the reach restriction imposed on profiles, which is quite detrimental to the use of the platform for messages that followers sign up to receive and that are important (such as weather and traffic services, for example).

Why would you follow an entity that sends weather alerts (such as rain and storms) on a platform like this? There is a great risk that you will never see an important update that could save your life.

I had to tap the screen seven times to access a link

Social media, by definition, is for sharing content. This content can be video, text, images and even links to other content that we can access on the web. This process of empowering people with the ability to share provides many social benefits.

Instagram is a social media platform built with the aim not of helping people or society, but rather with the function of generating profit/revenue for its owners through the sale of advertising. That’s why the product is built in such a malicious way. There is not the slightest desire to provide a product that people can leave to consume content elsewhere. Even if it’s just for a few minutes.

I decided to record a video to demonstrate how ridiculous this is. I was browsing the content on Instagram and decided to access the stories of the profiles I follow. One person shared in stories a reference to a text that could be interesting. The process of accessing this post, having to return to the profile home page to consult the link, clicking to access a secondary list of links and, only then, finally being able to access the content and then choosing to open the given link in my main browser is ludicrous.

I had to tap the screen seven times to access a link.

The amount of effort that the user needs to exert to be able to carry out a simple activity on this platform drives me crazy. I lack the rationality (or perhaps intelligence to understand the genius behind it) to understand why a platform that makes it so difficult to carry out a simple action can be so adopted and used.

I am very bothered by the greed that drives this development and, perhaps, that is why I have never been able to effectively use this service.

It’s a bad and evil product. It doesn’t matter how many people use it. Whoever is involved in it knows this and, in fact, it is something open. It’s a bad product.



Os terr√≠veis custos de uma inf√Ęncia baseada no telefone

Semana passada eu recebi um texto muito interessante na newsletter do The Atlantic que trata de como as telas de celular proporcionam impactos no crescimento e desenvolvimento de crianças e adolescentes. O texto é uma espécie de resumo de um livro que está sendo lançado do Jonathan Haidt. Deixo a vocês uma versão que traduzi, aqui.

Resolvi gravar um vídeo falando um pouco sobre este texto:

Neste v√≠deo, al√©m de fazer breves coment√°rios sobrte o texto, eu falo das rela√ß√Ķes entre este material e algumas outras leituras, como o livro “It’s Complicated” da danah boyd, os livros “No enxame“, “Sociedade do cansa√ßo” e “Sociedade da transpar√™ncia” do Byung-Chul Han, o texto “Hiperativos” do Cristoph T√ľrcke e tamb√©m “O show do Eu” da Paula Sibilia.

Como achei que o vídeo acabou ficando um pouco curto, achei melhor complementar. Eis um segundo vídeo sobre o texto:

Gostaria de saber o que vocês acham sobre isso a partir dos seus comentários. Vocês tem percebido esta alteração no desenvolvimento das crianças e adolescentes?

Mastodon / fediverse and languages

This is the english version of a post I published on dec. 07 2023 in PT-BR.

After 48 hours, the poll I placed on Mastodon ended to find out if people followed profiles that published content in languages other than those they speak natively. There were 4255 votes and 792 shares. The reach this poll had exceeded any expectations I could have had. With just over 650 followers when I started the poll, it reached almost seven times the number of people it represented.

In addition to the issue of reach, the results of my poll question were very interesting. For many people who responded and commented, this seems obvious and something you didn’t even need to ask a question to know. However, one thing seems to go unnoticed by most people when it comes to the Mastodon platform and the fediverse in general: as Mastodon / fediverse does not receive algorithmic interference in the process of selection and assortment of posts and in the assembly of feeds, here we have more access to posts from people who write in other languages.

On platforms with algorithmic interference, like commercially exploited platforms, this happens all the time. So, in those spaces, what happens is that ‚Äď even if you choose to follow a person who writes in another language ‚Äď the post assortment and display algorithms operate so that you do not see these posts or see fewer posts from languages that are not your native language. The algorithms assume that you only speak the language of your system or the one you signaled by interacting in the first posts you saw on the platform when you started using it (of course, signals such as the geographic location of the device and the declared location of the address IP associated with you when you created your registration also interfere; there are many flags).

On platforms that are not manipulated by algorithms, like Mastodon, this does not happen. So, if you choose to follow five profiles of people from five different countries who post their publications in five different languages, you will see everything that these people publish. This substantially changes the possibilities of interactions with different people and the eventual relationships that are built in these environments. It was to try to find out how people relate to this content that I carried out the survey.

Thank you so much to everyone who responded and participated! I learned a lot from the comments and usage reports.

Let’s continue using Mastodon / fediverse to meet more people and more cool ideas and shorten distances, including removing language barriers!

Mastodon (actually Fediverse) is the place to be

This is the english version of a post published in PT-BR last december.

I’ve been using social platforms since they first appeared. I’ve been online and posting for longer than I care to admit.. ūüôā

I confess that my enthusiasm for Mastodon (and the Fediverse, of course) only increases every day.

This morning I had the idea of asking the people who follow me (just over 650) on Mastodon if they followed people who speak/post in languages other than their native language (link to post). I wanted to know this because I interact a lot with people who speak other languages on the platform. I wanted to know if my case was common.

Not in my wildest dreams would I achieve this reach and engagement on another platform. I had more than 1300 followers on Twitter when I deleted my account and I now have more than 800 followers on Instagram.

Never, ever has any post of mine on those platforms come close to this. On Mastodon I have just over 650 followers and this post of mine received more than 230 shares and the poll received more than one thousand and two hundred votes in five hours.

Mastodon and fediverse are the place to be. Look, I don’t make a living from producing content. I imagine things are even cooler for those who work with this.

The potential is gigantic.

Are you on Mastodon?

This is the english version of a post previously published in PT-BR.

In 2017 I was introduced to Mastodon. Like most people, the first impression I had (and, frankly, practically everyone says this) was that Mastodon would be ‚Äújust‚ÄĚ an alternative to Twitter. Even more so after the blunders caused by world record holder Elon Musk with Twitter, Mastodon has been gaining many users in recent months and practically everyone thinks it is just a clone of Twitter. It’s normal to think that… The character limitations and even the way the standard interface is presented make us think this is really the case.

But things aren’t quite like that. And, thankfully, I didn’t need 5 years to learn this. Mastodon is something completely different from Twitter (frankly, much better too); very easy and fun to use.

To begin with, an important consideration. Mastodon is part of Fediverse, a true constellation of services that work on top of a protocol called ActivityPub, created by W3C and which allows content in different formats to be distributed across the internet.

Mastodon is one of these services, but it is not the only one. There are social media services that work on top of ActivityPub dedicated to images and videos, for example. Mastodon is just one of them, which allows text format updates and posting of different media formats.

Well, this is the basics of the ActivityPub related thing. If you want to know more about ActivityPub, you can follow this link.

To understand and use Mastodon, however, you don’t need to know it in depth. Just understand that, being built based on this protocol (ActivityPub), Mastodon is a federated and open social media platform. By federated, understand that each one can create an instance (or server) and connect this server to the federation, causing the content of the other federated servers to be accessed by whoever is in their instance and vice versa (the content posted on their instance will be viewed/accessed by anyone linked to the other federated instances).

This provides a very interesting scenario. Each instance administrator can define their own rules and is also responsible for user management and, of course, the functioning of this little piece of the network. And as the network is federated, servers communicate with each other and everyone can see what is posted on other servers and interact with other users.

It works more or less like email. My email server ( has specific rules for attachment sizes and storage space for messages. These rules may be different from those of Gmail, iCloud, UOL or Yahoo. However, people who have email created on each of these services can send messages to people on other servers without any problems. We’ve been doing this for years, right? At Mastodon it’s the same thing. Each server has some particularities but, as long as they are linked to the federation, users can interact freely.

Well, the different servers/instances of Mastodon can allow ‚Äď for example ‚Äď the entry of only one type of user (think of an instance of a University, which can only allow members of the academic community to register), establish posting rules and own conduct, define character limits, allow or prohibit specific types of media and so on. This can be cool because there is the possibility of restricting viewing or responding to certain posts only to members of the instance (or their followers)… Anyway, one thing is important to reinforce: members of an instance with restricted access (such as in the example I gave, of a University) can follow and be followed by everyone in the fediverse (as this large environment of servers participating in the federation is called) normally.

Many people consider this issue of instances as a complicating element of Mastodon. However, explaining it this way, things are quite simple, right? We choose a server to connect to based on requirements that may be our own (being part of a community, for example, or being interested in meeting people from a certain group) or even for reasons that are particular to the instance (choosing to participate in an instance that has a higher character limit in posts, for example or even being an employee of a company that created an instance) and start interacting.

One thing I mentioned above is important to explore further: meeting people from a server/instance. This is because on Mastodon, posts are viewed in three possible minimum timelines (I say ‚Äúminimum‚ÄĚ because you can choose to follow hashtags and have even more timelines). These three are: Your timeline (called HOME) where posts from all the people you follow appear. The second timeline is the server timeline (called LOCAL), where you can see all posts marked as public by people in your instance. The third is very broad (called FEDERATED) and shows all posts marked as public from all people linked to the servers that are connected to yours. This means that these three timelines tend to be very busy, on an increasing basis, you know?

Oh, and while I’m explaining this, it’s worth delving deeper into a topic I touched on above: posts marked as public. That’s because on Mastodon, you can mark posts as restricted. Then only those who follow you will see the post. This way, you won’t have your selected posts visible on anyone’s LOCAL and FEDERATED timelines. Unless you signal. All of this is configurable for people, which gives Mastodon users enormous freedom. In addition to being able to mark posts as public or private, you can set the language of the post (because, similarly, you can choose to only view posts from a specified language) or even lock your profile, so that only those you approve can see you. follow. In other words: the user has control over a lot of things on Mastodon.

Understanding these basic points, you can see that it is a social media platform with a lot of versatility and potential, right?

Feel like using Mastodon? The first thing to do is create your account. The best way to do this is by accessing where you can filter servers and find your preferred server. Don’t worry as this choice is not final. You can migrate later. I myself have already migrated four times (I started in 2017 on, then I migrated to, then I went to, then to and now I’m on When you migrate servers, you take your list of followers and the list of profiles you follow. Only the posts are not migrated either. It’s all very simple.

Well then. Once you have chosen the server, simply register. I strongly recommend that this process be done through the browser on a computer. Once the account has been created, you can access your server via your browser and also use one of the many Mastodon clients available. There are clients for all platforms and with different functionalities/looks. The native (official) clients for Android and iOS are pretty cool. On iOS I use Mona. But I’ve used Metatext a lot, which I think is really cool (Metatext allows you to edit posts after they’ve been published, which I think is really cool, since I keep making typos) and there’s also Woolly and IceCubes, which are excellent apps.

Using mastodon on your smartphone is easier. Applications make the process of following and interacting with people from other servers very easy. On the desktop you can interact with people freely too, but from time to time following a profile may require copying a URL and pasting it into the search bar in order to follow. An extra step but it doesn’t kill anyone. We get used to it. As if that weren’t enough, you can also choose, in the browser, to use the basic or advanced interface. Many people recommend the advanced interface because it looks like the interface of some Twitter clients that people used (TweetDeck).

As Mastodon is open, there are also alternative ways to access it via browser. Elk ( and Pinafore ( are two of these forms. These initiatives allow you to use mastodon with a different interface. I really like Pinafore and, when I’m on the computer, I access it through it.

Coming back to usage, Mastodon is quite inclusive. Every image you post, you can put a description text. Instance administrators emphasize that this is very important and recommend that everyone post image descriptions. This ends up helping a lot. Furthermore, it is up to the post author to indicate that content is sensitive and, thus, readers are warned. You can do this with text posts as well as image posts. Look how cool! Of course, in the applications (and also in the web interface) you can configure it to mark everything as sensitive or view all content without having to click again.

Regarding the dynamics of the platform, understand that one thing is very cool: Mastodon has no interference in the assortment and ordering of posts through algorithms. This makes the platform a very cool environment for interaction. You will see everything that the profiles you follow post and vice versa. All your public posts will be seen by everyone who follows you. In addition, there are boosts, which are impulses. You can replicate someone’s post to your followers. This is really cool to make a message reach a larger audience. There are also, of course, comments, which allow you to interact with the authors of the posts and with anyone who may have already commented there. Finally, there are favorites, which, although they do not amplify a message, signal to the author that you liked it.

Of course, you can use replies to posts to build threads, in the same way as on Twitter. Likewise, there are also direct messages (DMs, which can be individual or group). About messages, one important thing: they are not encryption and the instance admin will be able to access them. Therefore, it is recommended to never put sensitive information in a DM (but this applies to any platform).

Well then. I think this is pretty basic, right? The one thing to do now is to create the account and start interacting. There are cool services like movetodon ( where you can see which people you follow on Twitter are already on Mastodon and follow them there too. Migration is very simple and easy.

Hope to see you at Mastodon!

Alguns coment√°rios sobre a proibi√ß√£o do uso de IA pelo TSE para criar e propagar conte√ļdos falsos

Ningu√©m pediu, mas eu fiz uns breves coment√°rios sobre a proibi√ß√£o do uso de IA pelo TSE para criar e propagar conte√ļdos falsos.

Com rela√ß√£o a essa regulamenta√ß√£o do TSE, de proibi√ß√£o do uso dessas ferramentas para criar e propagar conte√ļdos falsos, tem duas coisas que eu acho que s√£o bastante interessantes de se prestar aten√ß√£o.

  1. A primeira delas é que isso não veio do Congresso, que é quem elabora leis, então isso é uma coisa particular de se chamar atenção. Eu acho que é uma atitude interessante, porque a gente está em ano eleitoral, então o TSE tenta, de alguma maneira, dar uma resolução a esse assunto ou a essa questão em ano eleitoral, já que o Congresso não conseguiu fazer isso em tempo hábil.
  2. Sobre a resolu√ß√£o em si, eu acho que ela √© interessante no sentido de n√£o tentar inibir o uso dessas ferramentas, porque quando voc√™ faz isso de uma maneira irrestrita e ampla, voc√™ acaba eliminando a possibilidade de outras produ√ß√Ķes serem feitas, porque para contemplar o que demandaria a regulamenta√ß√£o, voc√™ acabaria evitando outro tipo de produ√ß√£o.

Nesse sentido, é possível que se use, mas a resolução está mirando nas coisas que são notoriamente inverídicas. Então, você colocar uma pessoa num lugar que ela não esteve, você colocar uma pessoa falando uma coisa que ela não disse, etc., isso é o que está na mira, e eu acho que é bastante interessante nesse aspecto, levando em consideração especialmente que nós estamos em ano eleitoral.

E tem uma outra coisa que é legal dessa resolução do TSE, que é a de colocar as plataformas como corresponsáveis. Então, isso é uma coisa realmente bastante interessante, porque se o material está nas plataformas, as plataformas ficam aí corresponsáveis e devem retirar esse material quando identificado for que eles são falsos. Só que aí tem todo um processo para evidenciar que isso é falso, evidenciar que a coisa não aconteceu, evidenciar que a pessoa não falou isso.

E aí a gente tem um período em que se publica o material até que o material seja retirado do ar. Então, isso é uma coisa complicada também. Na regulamentação, no que foi regulamentado pelo TSE, há a necessidade das plataformas de dedicarem espaço para que seja esclarecido que aquilo não era verdadeiro.

Mas ainda assim, como as plataformas s√£o algoritmicamente manipuladas, a gente fica com uma dificuldade grande para verificar como que isso aconteceu de verdade. √Č claro que aqui a gente tem que ficar pensando em um monte de poss√≠veis desdobramentos disso, mas √© sempre complicado a gente ter esse tipo de exig√™ncia. O problema n√£o √© a exig√™ncia em si, mas como voc√™ vai conseguir fazer uma verifica√ß√£o de cumprimento daquela exig√™ncia, daquela demanda.


Penso que seja uma proposta bastante interessante porque ela n√£o inibe o uso dessas ferramentas. A gente entende que o uso dessas ferramentas pode ser bastante ben√©fico porque ganha-se tempo para produ√ß√£o, ganha-se tempo automatizando processos e tudo mais quando a gente utiliza essas ferramentas de gera√ß√£o de conte√ļdo, de imagem, de texto. Isso pode ser interessante.

Porém, aí tem uma coisa que é muito legal da proposta que é a de focar naquilo que é inverdade, naquilo que é mentiroso. Colocar uma pessoa num lugar que ela não estava, colocar uma pessoa falando uma coisa que ela não disse. Nesse aspecto, isso é bastante interessante.

E prever a retirada e também dedicar-se espaço, tempo e alcance para que a verdade, depois de provada, seja colocada. Tem um desafio de fazer isso acontecer durante o período eleitoral, mas ainda assim é bem interessante que exista essa regulação.

Instagram is a terrible product. Reason number 357

Suppose you are scrolling through Instagram.

Suddenly you find something that interests you and you expand the caption to read the full post.

It’s an interesting read and leaves you wanting to know more about the subject of the post. In this case, it’s a post about, let’s say, an award show whose name doesn’t really matter at the moment, but on the red carpet, three actors arrive together and you now want to learn a little more about them. You’re not sure if they’re in a TV show together, a movie together, or just friends. In the post you are reading on Instagram, the names of the three actors are mentioned in the caption.

You switch to your cell phone browser and search for the name of the first actor that interested you. You then read about it on Wikipedia and go to IMDB to take a look at the productions that person participated in. Cool! Then you think: time to go back to Instagram and look for the two other artists who were in the photo.

When you go back to Instagram, the app reassembles the feed and you will never see that post again. The end.

O governo Lula precisa de um blog nos moldes do blog da Petrobras

(Estas reflex√Ķes come√ßaram a ser escritas durante o per√≠odo de transi√ß√£o do governo de Jair Bolsonaro e Lula, ao final de 2022. A ideia era recomendar que fosse adotada pelo governo Lula uma abordagem semelhante √† que a Petrobras iniciou durante o per√≠odo cr√≠tico da opera√ß√£o Lava Jato)

A digitalização da comunicação, evidenciada pela inserção das tecnologias interativas no cotidiano da sociedade, proporciona uma série de desdobramentos. Um exemplo desses desdobramentos é o deslocamento do poder que, no contexto de um mundo conectado, é também compartilhado com aqueles que outrora não dispunham do ferramental necessário para serem também emissores (Castells, 2015).

A agora ub√≠qua capacidade de indiv√≠duos tamb√©m poderem emitir informa√ß√Ķes neste suporte interativo evidencia um contexto comunicacional marcado pelas intera√ß√Ķes diretas entre a origem de uma informa√ß√£o e a sua audi√™ncia (Finnemann, 2011) demonstrando a forma√ß√£o de uma din√Ęmica menos transmissiva e mais dial√≥gica, interativa e personalizada (Martinuzzo, 2014).

Neste contexto podemos perceber a emerg√™ncia da comunica√ß√£o direta; ou ao menos da entrega de informa√ß√Ķes diretamente de um emissor (que pode ser uma pessoa, uma marca, uma entidade de governo ou uma figura p√ļblica) e uma audi√™ncia que se disp√Ķe a se conectar com este emissor, sem a intermedia√ß√£o de uma entidade de m√≠dia; um ve√≠culo da m√≠dia de massa (Oliveira e Mendes, 2020). A este fen√īmeno de conex√£o entre a fonte de informa√ß√£o e a sua audi√™ncia por meio de m√≠dias digitais interativas, chamamos desintermedia√ß√£o. Embora o conceito de desintermedia√ß√£o venha recebendo cr√≠ticas recentes (Taylor e Marx, 2023) – estas ser√£o tratadas oportunamente em nova publica√ß√£o – o potencial, mesmo com as interven√ß√Ķes relatadas por Taylor e Marx (2023) por parte das plataformas de m√≠dia social, prevalecem.

Da mesma forma que nas rela√ß√Ķes entre indiv√≠duos, a desintermedia√ß√£o provoca altera√ß√Ķes na comunica√ß√£o organizacional. Num contexto regido pela comunica√ß√£o nas m√≠dias de massa n√£o era poss√≠vel para as organiza√ß√Ķes estabelecer di√°logos com a mesma facilidade ou com os mesmos recursos multimodais agora dispon√≠veis. A Internet representa de forma consolidada este conjunto de recursos, considerados significativamente transformadores da cultura e da sociedade (Hjavard, 2015).

Criado como um espa√ßo para funcionar como plataforma de conversa√ß√£o entre a organiza√ß√£o e a sociedade (Lemos, 2009), o Blog da Petrobras, intitulado Fatos e Dados, representa bem um processo de desintermedia√ß√£o proporcionado pelas tecnologias interativas, j√° tendo sido, inclusive, objeto de investiga√ß√Ķes sobre converg√™ncia (Moschetta e Jacopetti, 2009; Tr√§sel, 2009), o impacto no processo de produ√ß√£o de not√≠cias (Loose e Franzoni, 2009) e a imagem da organiza√ß√£o (Barbosa, 2012).

O blog da Petrobras faz parte de um conjunto de espa√ßos conversacionais onde a organiza√ß√£o pode estabelecer um contato direto com a sociedade com a oportunidade de construir a sua pr√≥pria narrativa. Sua cria√ß√£o coincide com o per√≠odo da hist√≥ria brasileira em que a Petrobras fazia parte do notici√°rio nacional em fun√ß√£o das investiga√ß√Ķes relacionadas aos esquemas de corrup√ß√£o descobertos envolvendo a empresa (Oliveira e Mendes, 2020). O blog Fatos e Dados se coloca, ent√£o, como uma fonte oficial de informa√ß√Ķes simplificadas e esclarecedoras da organiza√ß√£o, abordando suas a√ß√Ķes e esclarecendo eventuais problemas que possam ser desenvolvidos a partir de interpreta√ß√Ķes feitas sobre os fatos em publica√ß√Ķes na internet e na m√≠dia de massa.

Durante o governo Bolsonaro, de 2019 a 2022, a Presid√™ncia da Rep√ļblica se dirigia semanalmente por meio de v√≠deos transmitidos ao vivo em diferentes canais nas plataformas sociais comerciais (Soares, 2021). Este comportamento permitiu que o ent√£o presidente da rep√ļblica estabelecesse um canal de comunica√ß√£o desintermediada – pelo menos potencialmente, visto que as plataformas sociais comerciais ainda realizam a intermedia√ß√£o conforme apontado por Astra Taylor em Taylor e Marx (2023) – com a sua audi√™ncia. Embora este tipo de a√ß√£o seja eficiente em termos de conquista de um alcance potencial alto e uma comunica√ß√£o dentro dos moldes da j√° abordada desintermedia√ß√£o, h√° uma quest√£o importante a considerar sobre seu formato.

As transmiss√Ķes ao vivo de Jair Bolsonaro enquanto presidente da rep√ļblica apresentavam um formato est√©tico bastante question√°vel. A impress√£o √© a de que se constru√≠a uma aura de espontaneidade e simplicidade bastante artificiais (Costa, 2023). Al√©m disso, a linguagem utilizada e a forma que as informa√ß√Ķes eram tratadas deixavam uma impress√£o de que as decis√Ķes eram tomadas na base do improviso. Esta abordagem proporcionava inegavelmente uma aproxima√ß√£o com importante parcela da popula√ß√£o que apoiava o presidente. No entanto, n√£o havia nenhum princ√≠pio b√°sico de jornalismo ou mesmo de comunica√ß√£o organizacional aplicado nos conte√ļdos das transmiss√Ķes. Al√©m disso, faz parte da quest√£o relacionada a essas transmiss√Ķes ao vivo a aus√™ncia de qualquer tipo de verifica√ß√£o ou mesmo contextualiza√ß√£o das informa√ß√Ķes passadas. Ao que parece ser, este tipo de abordagem era intencional e ajudou a criar enorme ruido na comunica√ß√£o e nas din√Ęmicas envolvendo o acompanhamento noticioso do governo.

O conjunto de t√°ticas operadas pelo governo Bolsonaro em suas transmiss√Ķes ao vivo colaboraram de sobremaneira para o acirramento da polariza√ß√£o pol√≠tica no pa√≠s e tamb√©m para o crescimento no comportamento de descren√ßa na m√≠dia de massa e no jornalismo no Brasil bem como proporcionou v√°rios epis√≥dios de espalhamento de desinforma√ß√£o no pa√≠s.

A sugest√£o seria, portanto, a de que o governo Lula adotasse postura e t√°ticas semelhantes √†s da Petrobras e n√£o as que foram operadas pelo governo de Bolsonaro. Estabelecer um canal formal de comunica√ß√£o direta e desintermediada por meio de um blog e n√£o de uma plataforma social comercial. Al√©m disso, a ado√ß√£o de uma abordagem formal e institucional de transmiss√£o da informa√ß√£o. Motiva esta sugest√£o a necessidade de uma recupera√ß√£o de credibilidade do governo e da ideia de que processos est√£o sendo executados dentro dos tr√Ęmites formais e corretos. De igual maneira a ado√ß√£o deste formato possibilitaria o escrut√≠nio por parte da m√≠dia de massa em uma din√Ęmica que poderia proporcionar uma retomada da credibilidade tanto da classe e dos processos pol;√≠ticos quanto da pr√≥pria midia de massa.

√Č f√°cil compreender como pode se parecer atraente e convidativa a ado√ß√£o de uma est√©tica informal de comunica√ß√£o e a entrega de informa√ß√Ķes de forma desordenada (falsamente espont√Ęnea) por meio das plataformas sociais comerciais. Entretanto, a perpetua√ß√£o desta est√©tica pode proporcionar consequ√™ncias ruins num longo prazo justamente porque isola a imprensa do processo e das din√Ęmicas comunicacionais que envolvem o governo e colabora com o crescente descr√©dito da popula√ß√£o acerca da classe e dos processos pol√≠ticos e, claro, da pr√≥pria imprensa.

Infelizmente a escolha do governo Lula foi a de dar sequ√™ncia a este tipo de abordagem com algumas adapta√ß√Ķes. Esta abordagem tem se mostrado ineficiente porque, em primeiro lugar gera a possibilidade de compara√ß√£o com o governo anterior (Nadir e Albernaz, 2023), o que j√° √© ruim. Em segundo lugar n√£o chega efetivamente a alcan√ßar os mesmos resultados que o governo anterior junto √† sua base, que se comporta de uma forma um pouco diferente daquela de seu antecessor.


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so, here we are… 2024!

first day of a new year. time for new beginings and to try (or restart) doing new things and get back on good old habits. in my case, both.

2023 let’s agree was not the most productive year of my life. i know we must not attatch our goals only to productivity but this must be said. nonetheless it was a year of mental health recovery. i am not 100% but i feel i am o.k. to start new things in 2024.

a few goals are

  • i’ll put my reading up to date. there are four books waiting to be read on my nightstand.
  • i’ll post more frequently here. this seems to be a comeback of old habits.
  • i’ll try to learn new things in a proper way. hope to report on the progress related to this soon.
  • i’ll try to manage mental health and anxiety. this is the hardest one.

let’s see what i can accomplish in this new year.